What is Pay-Per-Click Advertising? (PPC Marketing Definition)

What is Pay-Per-Click Advertising? (PPC Marketing Definition)

What is Pay-Per-Click Advertising?

Pay-Per-Click Advertising is a fast and effective way to generate traffic, leads, and sales to your website while waiting for a Search Engine Optimization campaign to take effect. Pay per click (PPC) is an internet advertising and marketing model in which advertisers pay while their advert is clicked on in search engines like Google. Advertisers will usually bid on keyword phrases that are related to their particular business and they want their ad to show up for. A Pay Per Click campaign is an excellent way to drive additional traffic to your site to assist in the growth of your business.

What is Pay Per Click (PPC) Marketing in Details?

Pay per click service, or PPC, is a specific advertising technique that is used predominantly by search engines. It consists of text ads that are usually placed near the search engines search results. The reason it is called Pay Per Click is that only when a visitor clicks on the text ad is the advertising charged a small amount – an amount that you can also control. There are several variants to PPC, but for the simple fact that you as the advertising only pay when your ad is clicked on, it has great appeal as an advertising medium.

There is many pay per click search engines that dominate the market but Google with their Google Ads program give you desire traffic, and it is best bet is to test first.

One of the main things as advertising that you will want to watch out for is click fraud, which is basically when your text ad is clicked without the party clicking having any interest in your ad or website. Sometimes it could be competitors, or just someone randomly clicking and accidentally clicking your ad. The good news is that the good search engines will track the IP address (think of it as your computer’s address) of each person clicking, and if they click multiple times on your ad, you won’t be charged for it.

Top Pay Per Click Marketing Sections:

There are many portals where you can market to reach your target audience. Some of these include Google Ads, Bing Ads, LinkedIn and Facebook. It is important to understand when to use each portal so your marketing dollars are put to good use.

One thing to consider in regards to PPC advertising is when someone clicks on your Pay Per Click campaign ad, you are paying for it regardless of whether they click on the back button or convert (call, fill out a form, bookmark your site). It’s important that your keyword matches your ad copy which in turn, matches your landing page. The funnel has to flow smoothly to ensure you get a good return on your investment for your PPC advertising.

Experienced Ads team will only take on campaign if they see room for improvement and perform an audit/analysis of your current PPC campaign. They will write compelling ad copy and always tests it versus multiple variations. Variations are not only text and can also include images, banner ads (static/dynamic) and landing pages.

Pay Per Click (PPC) advertising works very well with Search Engine Optimization (SEO). Experienced Employee will manage your relationship means a better synergy with your overall marketing efforts. Start driving traffic to your site today with more details on PPC management, PPC bid management, and PPC advertising.

The Top Pay Per Click Search Engines

Google Ads

Start gaining new customers in less than 15 Minutes

The Google network reaches more than 80% of internet customers*

Rank is determined by a combination of CPC and click through rate

Unlimited free changes — change your ads as often as you like

Get 2000 Credits for New accounts

Yahoo! Search Marketing

Reaches extra than 80% of lively net users

Get Desire Web Traffic

Minimum bid for keyword listings = $0.10


What is a Keyword?

A keyword is a word or a term that is related to your industry. For example, if you were in the Internet Marketing business, then the obvious first keywords would be something Internet Marketing. However, sometimes these broad type keywords are not the best to use. Often, you will be able to get a better response and pay less for a more specific keyword (for example Internet Marketing in India, instead of just Internet Marketing).

What keywords should I use?

Selecting the right keywords is vitally important to the success or failure of your campaign, often it comes down to using the right tools when doing your research. We utilize software that will break down a word, and give us all the variations on that word as well as cross references or close meanings (for example, if we type in hockey, it will come up with hockey stick, hockey shirt, puck, goalie etc.).

Probably the most important thing to keep in mind is to use keywords from even the most obscure areas, and just test them to see if they provide a return. It is especially important to do this if you are in a very competitive industry.

Where do the Ads Appear?

The text ads usually appear next to the search engine natural listings on the right-hand side. For this reason, using PPC in the right way can often produce as good or better results as having your website in the natural listings.

When talking about PPC management you’ll often hear about ‘left side’ ‘right side’. The left side is where using Search Engine Optimization techniques will help you end up, i.e. the natural search engine listings. The right side is reserved for advertising or PPC space, and anyone who wants to bid can get within those areas. Sometimes, you’ll also see ads appear above the natural search engine listings.

When do the ads appear?

On Google Ads, often as little as 5 minutes is all it takes to get it going. Places like Overture, however, can take up to 5-10 business days to get your ads listed. The reason is that unlike Google, there is a massive human element involved. Every ad is actually reviewed by a human and checked to make sure there are no irrelevant content/words/meanings in your ads.

The benefit is that there is high-quality content/ads for the viewers of Overtures partners, however, the downside is that often your ads will get rejected because they ‘feel’ it is not relevant to your campaign, and you will then have to wait another 5-10 days.

The other major downside to this is the inability to test your ads fast. If you have to wait 5-10 business days to put up a new ad, it is very hard to test quickly to get yourself the best result. This is why we always take our clients through Google Ads first, and then Overture.

Focusing on your primary focus, we get on with our business so that you can get on with yours.

What does it Cost?

Select Google Ads Campaigns and set budgets that you can initiate, depending on the size of your business.

What do I receive?

Following our 10 step process, you’ll receive the following:

An analysis of your business for PPC management

A list of keywords, the number of searches per month, and the number of competitors within that keyword

Campaign Setup and Structure

Ad writing and testing (we say fortnightly however for the first 3 months we monitor it much more closely to give you

Monthly reports outlining your CTR and Bid Prices by keyword, total spend, and improvements based on the previous months.

Can I track my ROI?

Absolutely, we will need to work with you a little more closely, and you will have to have access to your website server to upload/insert code into your website (it doesn’t change any of the layouts, the code is actually hidden).

By utilizing this technology you are able to track your return on investment (meaning how much you spend on your ads versus how much those ads bring you in sales). This has obvious benefits, but as with any advertising, you want to ensure that your sales at least exceed your advertising spends.

How can I get started?

Simple, click here and select which program you would like to get started with, contact us, and one of our leaders will get back to you within 24 hours.

Can My Business Benefit From PPC?

The question of whether or not the PPC (commonly referred to as pay-per-click) can benefit a business has been a widely discussed topic throughout the information technology, network marketing, affiliate advertising and general sociological spheres of society. A lot of people have been asking if search engine optimization actually works, as a lot of disenchanted website owners have recently stated that SEO has not lived up to their expectations.

The key point to note about search engine optimization is that it is not the same for every particular market niche on the internet. When SEO first started, the industry was still fairly new and SEO was relatively undiscovered. As more and more people – particularly internet marketers – came across search engine optimization and how they could tweak SEO to boost their website rankings, a lot of companies started to expect instant results and see page one rankings from the off. However, when approved, white hat SEO methods are used to boost rankings, business should expect this process to be gradual.

The rather alarming statistic to note that a staggering 35% of business owners do not fully understand just how much search engine optimization can benefit their business. Whether it is SEO in Delhi, SEO in Mumbai or SEO in Other countries, every business can see benefits from an effective search engine optimization campaign.

Whilst PPC (or pay-per-click) is the only sure fire way to guarantee page one results overnight by identifying specific keywords that a business wishes to target, a company can put a pay-per-click campaign in place, ensuring they appear on the first page when a search is made on Google for a specific term. However, the fundamental component of PPC is proper, white hat search engine optimization, both on-site and off-site. For a high-quality score on Ads for each individual advert, it is imperative that your on-site content is valued, relevant, and has the correct proportion of keywords included. Google will take into account the structure of your site (layout, robots.txt file, and XML sitemap), headings, title, Meta and image alt tags, and all other content throughout the entire site.

Furthermore, Google will take into account how your site organically ranks for the chosen key terms when deciding on the placement of paid ads. This makes sense because if your site has no quality material but you have plenty of finance to inject, you could in theory attempt to ‘buy’ that top spot by bidding a very high amount for that particular market, regardless of content. Google will, however, recognize this when matching your ad and penalize as necessary.

Author: Sukh Gill

Sukh Gill is the founder and editor of Jatt Fatehpur Blog. He is a Passionate Blogger from India.