Long Tail Keywords – How to Find and Rank them


Long Tail Keywords

Long Tail Keywords are defined as those 3 and 4 keyword phrases that square measure extremely, very special to no matter you are marketing. Whenever a client uses a very specific search phrase, they have an urge to be searching for exactly what they’re truly reaching to get. Long-tail keywords square measure essentially those with relatively low search volumes. But, collectively, they make up a majority of all online searches.

These keywords have lower search volumes than in style keywords and thence, have less competition. That is why extra and additional SEO experts square measure currently targeting these keywords as a part of their SEO methods. Long-tail keywords area unit typically a lot easier to rank for than global keywords, which are sometimes called “head keywords.”

Why Long-Tail Keywords area unit Key for improving Traffic and Conversions

It Is Easier to Rank: Most importantly, it’s easier to rank for long-tail keywords. There is plenty of competition for common head keywords, but much less for specific long-tail keywords.

More Targeted Audience: Secondly, as a result of long-tail keywords tend to be very special, somebody who searches for one is maybe able to create a sale or commitment. They already know what they want; they just need to find it.

Less Expensive Advertising: If you employ Google Ads, long-tail keywords will assist you to get more bangs for your advertising buck. Competitive keywords tend to possess a high value per click, but keywords with a lower search volume are both cheaper and more targeted.

Why are Long Tail Keywords Important for SEO?

There are unit 2 main reasons to specialize in long-tail keywords:

Long-tail keywords aren’t that competitive. When it involves SEO, long tails are much less competitive than short-tail terms. Long-tail keywords convert really well

Long-tail searches aren’t just longer. They’re also specific.

Benefits of Using Long-Tail Keywords

They are Easier to Rank On

These keywords have lower search volumes and aren’t as popular because of the high-search-volume keywords. That is why it’s a lot of easier to rank on these keywords as a result of you’ll get to vie with fewer competitors.

They Can Help You Carve Out Your Niche

If you target the less-searched, however new specific keywords, then you will actually be catering to a more targeted audience. This gives you a chance to carve out a different segment for yourself associated to become a licensed therein, instead of trying to compete with the top players in the industry.

They Change Better –People who seek for longer, extra particular keywords area unit typically attempting to find one thing specific and not just aquatics Infobahn. These area units’ high-intent potential customers which will be targeted mistreatment these keywords.

How to Find Long-Tail Keywords

Google Autocomplete

If you would like to be told a way to find long-tail keywords, then this is the first and the easiest way to do that. All you wish to try and do is begin writing a keyword and so examine Google’s ideas.

Look at related search terms. Try looking for either a head keyword or one in all your long-tail keywords, and see what kind of related searches Google suggests at the bottom of the page. For example, if you look for the keyword “content marketing for businesses,” you would likely additionally wish to use relevant keywords like “small business content” and “benefits of content promoting.”

Keep User Intent in Mind

After you’ve created a listing of long-tail keywords you would possibly need to use, go over them again and think about why people would search for those terms. What are they hoping to find? What stage of the shopping for method area unit they at? When you use your keyword on your website, check that your content provides the data with those searchers area unit trying to find.

Answer the Public Tool

This is a helpful, free tool to find out the questions that people usually ask related to your main keyword. If you don’t want to go through the hassle of manually searching for “people also ask” questions, then this is the tool for you.

Google Search Console

You don’t permanently get to look outside to seek out long-tail keywords after you will use your internal knowledge for it. The Google Search Console (GSC) provides elaborate reports of your sites and what keywords they’re ranking for. And, sometimes, you don’t even rank for those keywords.

Keyword Research Tools

There are unit many keyword analysis tools that you just will use to seek out keywords. These tools are available with a wide range of functionalities and at varying prices.

SpyFu is one in all the simplest keyword analysis tools. It will offer you keyword ideas supported your current keyword rankings. And, once you add these keywords to a project, SpyFu can even assist you to track their performance.

Best Online tools to find Long-Tail Keywords:


This can be the tool that each one the SEO guys use as a whole SEO suite. SEMRUSH is that the 1st finest SEO tool that was ever designed to search out keywords that your competitors square measure ranking for. Unlike traditional keyword research, SEMRUSH takes away the guesswork & helps you quickly find long-tail keyword from any website. If you’re exploring for one good tool for long-tail Keyword analysis, look no further than SEMRUSH.


This is one of the newest entrants in the Keyword research tools market. However, the kind of features & functionalities KWfinder offers, it’s definitely one of the best tools out there. KWfinder provides all vital knowledge regarding the keywords as well as problem level to assist you to discover the sincere to rank long-tail keywords. Personally, after SEMRUSH is this is the second tool I use & recommend.

Google Auto-suggest:

this can be a tool by Keyword Tool Dominator that really takes the default feature of Google’s auto-suggestion to successive level.

This is the free tool with the help of which you can easily find all auto-suggested keywords. It will allow you to download keywords in .csv format.

You can then use any of your favorite keyword analysis tools to envision different essential details concerning the keyword.

WordTracker Keyword Tool:

WordTracker may be a well-liked SEO keyword tool. Using WordTracker Keyword Tool you will be ready to merely notice profitable long-tail keywords at the side of important details like searches, competition, IAAT (keyword in anchor and text) and KEI (keyword effectiveness index).

Long Tail Pro:

It is another paid tool, and it allows many features in addition to finding profitable long-tail keywords. They used to be a desktop-based solution & now everything is on the cloud. They are well-liked among corner merchandiser tool if you’re seeking for paid choices.

Guest Post By:


Vivek Roy is the Digital Marketing Manager at withStartups.com – A Digital marketing agency in Gurgaon for startups. Vivek has worked across many sectors and loves using technology to solve branding and customer acquisition problems. He is a published author and mentor to many start-ups.

Author: Sukh Gill

Sukh Gill is the founder and editor of Jatt Fatehpur Blog. He is a Passionate Blogger from India.